ESRI Business Analyst Online

ArcGIS Business Analyst is Esri’s location-based market and community intelligence software that combines demographic, business, lifestyle, spending, and census data with map-based analytics for smart decision-making. Note: Access to Business Analyst Online is currently suspended, and will resume on July 1, 2026.

How to Access Business Analyst Online (BAO)

  1. BAO is accessed through ArcGIS Online. If you don't have an ArcGIS Online account, please create one by following directions on our ArcGIS Online site. Many tasks in BAO consume credits, so make sure to familiarize yourself with the Harvard ArcGIS Online Credit policy. New users will automatically be granted access to BAO.
  2. If you already have a Harvard ArcGIS Online account but don't have access to BAO, please do the following:
  3. Fill out the CGA Request Form. Make sure to tell us your ArcGIS Online username in the "Additional message" box on the request form, and choose "Require Access to: ArcGIS Business Analyst Online" from the picklist.
  4. CGA staff will assign the BAO license to your ArcGIS Online account.
  5. You may then proceed to the BAO application at this site.
    1. Click Sign In.
    2. Enter: “harvard-cga” underneath where it says “Your organization’s URL” and click Continue
    3. Click the blue "Harvard University..." button
    4. Sign in with your Harvard Key
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